merck animal health mpower portfolio campaign
all the right tools, all working together.
After Merck Animal Health, a global leader known for biopharma, purchased companies to extend their offerings to include livestock monitoring and identification, they found themselves with a combination of offerings that competitors simply could not match. To tell that story as boldly as possible, we created a completely new platform, brand and messaging — delivered in a visual package that stands out from anything ever seen in the world of agriculture marketing.
